Around the world, new veterinary products are being developed to address different challenges in animal health.
But discovering a good product is only the beginning.
The real challenge is making sure that innovation can successfully reach the Malaysian veterinary market.
It starts with the right product
At FISTERRA, we look beyond whether a product is simply “new”.
We ask:
Does it solve a real problem?
Does it offer meaningful value to veterinarians or animal owners?
Is there a genuine market need?
Can it meet Malaysian regulatory requirements?
A product needs to make sense technically, commercially and locally.
Then comes regulatory assessment
Before a product can be marketed, its regulatory pathway needs to be understood.
For veterinary medicinal products, registration is handled under the NPRA/DCA framework, while other veterinary products can fall under different regulatory authorities and requirements.
This is why regulatory assessment needs to happen early.
A technically interesting product may not necessarily be a straightforward product to bring into Malaysia.
Then comes market development
Even after registration, the work continues.
Veterinary professionals need technical information. Customers need education. Sales teams need training. Distribution needs to be established. Product feedback needs to return to the manufacturer.
This creates a continuous connection between:
Manufacturer → Regulatory → FISTERRA → Veterinary Professionals → Market
The information needs to move in both directions.
Local knowledge makes global innovation stronger
International manufacturers bring scientific knowledge, technology and product innovation.
Local partners bring understanding of the market, regulatory environment, customer needs and commercial realities.
When these capabilities come together, a product has a much better chance of becoming more than an imported product.
It can become a solution that is genuinely relevant to the local market.
Building that bridge
This is the role FISTERRA aims to play.
We connect international animal-health manufacturers with the Malaysian market, supporting the journey from regulatory assessment and registration to importation, distribution and market development.
Because bringing a product into Malaysia is not simply about moving a box from one country to another.
It is about bringing the right innovation to the right market, in the right way.
